Case Study: Birmingham Museum & Art Gallery achieves a striking, buzz-generating Women Power Protest campaign with GRIN

Birmingham Museum & Art Gallery - Customer Case Study

Birmingham Museum & Art Gallery, a Grade II* listed landmark with over 40 galleries, commissioned GRIN to create the marketing campaign for their WOMEN POWER PROTEST exhibition. The museum wanted a bold, unapologetic campaign that would loudly communicate themes of feminism and women’s rights and generate strong public interest across print, social and outdoor channels.

GRIN delivered a striking, multi‑channel campaign—designing visuals for print, social media and large outdoor adverts across Birmingham city centre—that amplified the exhibition running 10 Nov 2018–31 Mar 2019. The work by GRIN increased the exhibition’s visibility, created a city‑wide buzz and drew praise from the museum’s marketing team for perfectly capturing the show’s message.

Birmingham Museum & Art Gallery

Amanda Chan

Marketing and Audience Development Team Leader