Case Study: Snibbs achieves 580% Instagram growth and $212K influencer-generated revenue with GRIN (influencer marketing platform)

Snibbs - Customer Case study

Snibbs, a universal work-shoe brand, needed to build awareness for its March 2020 launch amid the COVID-19 pandemic and turned to agency MuteSix to design a strategic influencer outreach plan. To recruit, manage and measure creators at scale they used GRIN’s influencer marketing platform — leveraging discovery, lookalike search, automated email sequences, campaign workroom and reporting to run the program efficiently.

Using GRIN, MuteSix pivoted the campaign to frontline healthcare professionals and launched a give-back nomination activation paired with influencer posts and stories; GRIN’s Lookalike and influencer search plus campaign management and reporting streamlined recruitment and ROI tracking. The effort drove 4.11M influencer impressions, $212.36K in influencer-generated revenue and 580% Instagram growth, with GRIN’s Shopify integration and reporting cited as key to measuring performance.

Snibbs

Sarah Grosz

Breaking things