Case Study: MVMT Scales Influencer Marketing with GRIN

MVMT drives 100K affiliate code conversions with GRIN

MVMT, an ecommerce apparel and accessories brand, faced a challenge in scaling its influencer marketing program. Their reliance on spreadsheets to manage a growing roster of creators and a five-person team became inefficient, hindering their ability to grow the program effectively. They turned to GRIN software for an all-in-one creator management solution.

GRIN provided a streamlined platform with critical features like Shopify integration for creating promo links and sending products. This allowed MVMT to efficiently organize creators, build individual profiles, and manage partnerships. Using GRIN, the team achieved a 7x growth in creators, a 98% creator acceptance rate on briefs, and generated 100,000 affiliate code conversions and 39,000 pieces of influencer content, enabling them to dominate their industry.

MVMT