Case Study: Stio scales affiliate influencer marketing with GRIN

How Stio’s single end user recruits and manages a vast affiliate network

Stio, the outdoor apparel brand, wanted to build a more advanced affiliate influencer program but was limited by basic tools and manual creator discovery. Using GRIN, its Performance Marketing Channel Manager spent hours each day searching Instagram for creators and needed a better way to manage the growing affiliate workflow.

GRIN provided Stio with creator discovery, activations, ecommerce integration, affiliate deep links, and creator-friendly workflows to run seasonal campaigns at scale and support custom product fulfillment. The results included about 300 active creators per season, 8,000+ pieces of creator content, 12.9M+ impressions, and more than 2 hours saved per day on creator prospecting.

Stio

Harlee Siegel

Performance Marketing Channel Manager