Case Study: Uber achieves 750K+ TikTok followers and 35M+ organic views with GRIN

How one person built Uber’s thriving TikTok community from scratch

Uber, a global transportation and ride‑sharing company, hired Phil Rosario to build its TikTok presence from scratch and faced the challenge of scaling creator relationships, organizing content production, customizing compensation, and getting creators paid quickly. To solve these workflow and payment pain points, Uber partnered with GRIN and adopted GRIN’s creator management platform to centralize campaign briefs, proposals, and payments.

Using GRIN’s platform—complete with a campaign workroom, flexible payment tiers, live URLs for creators, and seamless payment tools—Phil nearly tripled content output and freed time to innovate (including a top‑5% TikTok Effect that drove 2M+ views and 2K+ organic UGC posts). In under a year GRIN helped Uber grow to 750K+ TikTok followers, 35M+ organic video views, and 3.7M+ organic likes, while streamlining creator operations.

Uber

Phil Rosario

Global Social Media Lead