Case Study: Schell Games achieves massive ROI and 1M+ video views with GRIN

How Creative Freedom Led to Massive ROI

Schell Games, a Pittsburgh-based game studio known for VR hits like Among Us VR and I Expect You to Die, needed to build hype and drive sales for I Expect You to Die 2 on a $50,000 budget. They faced a limited pool of VR-capable creators and couldn’t use affiliate links for third‑party sales, so Schell Games partnered with GRIN to recruit creators and measure campaign impact using UTM-coded CTAs.

Using GRIN’s platform — creator search, influencer analysis, outreach/email sequences, and reporting dashboards — Schell Games ran a three-phase campaign that gave creators full creative control and tracked traffic via UTM links. The program delivered 48 creator partnerships, 1 million creator video views, 1.4 million impressions, 50,000+ engagements and a CPE of $0.51, with measurable creator ROI and stronger ongoing relationships managed through GRIN.

Schell Games

Dwayne Waite Jr.

Marketing Manager