Case Study: Trestique achieves 250%+ sales increase with GRIN

How Brand Love Led to a 250%+ Sales Increase

Trestique, a clean, zero-waste makeup brand, needed to drive awareness and sales after a recent rebrand for a two-week Black Friday promotion. Dayna Lawrence, assistant manager of social media and brand partnerships, had to identify high-performing creators, educate influencers on Trestique’s sustainability messaging, and reliably track affiliate links—so she turned to GRIN’s all-in-one Creator Management platform to support recruitment, outreach, and link tracking.

Using GRIN’s campaign workroom, influencer search, streamlined communication, affiliate link generation, and reporting tools, Trestique recruited eight lifestyle-focused creators, produced repurposable IG Live and static content, and ran a data-driven promotion. The campaign delivered a 300% increase in influencer link clicks and a 268% increase in revenue versus the previous campaign, freed up Dayna’s time for relationship-building, and established ongoing creator partnerships.

Trestique

Dayna Lawrence

Assistant Manager of Social Media and Brand Partnerships