Case Study: Baby Brezza Achieves 5x Influencer Growth with GRIN

How Baby Brezza achieved 5x influencer growth by switching to GRIN

Baby Brezza, a brand focused on simplifying parenting with products like formula prep machines and bottle sterilizers, was using an earlier influencer platform that became too inefficient as the program grew. Basic tasks such as onboarding creators took nearly 20 clicks, and the lack of Shopify integration made it hard to track conversions and manage affiliate partnerships at scale.

Baby Brezza switched to GRIN’s Creator Management platform to streamline creator marketing with Curated Lists, Shopify integration, email templates, Dropbox integration, and creator payments. With GRIN, Baby Brezza saw 454% more creator partnerships, 5,965% more impressions, 54% roster growth, and $53 in EMV for every $1 spent, and the brand plans to keep expanding its influencer program in 2025.

Baby Brezza