Case Study: Blue Wheel Media scales influencer marketing and drives ROI with GRIN

How an omnichannel marketing agency makes waves in the beauty and wellness industry

Blue Wheel Media, an omnichannel marketing agency focused on beauty and wellness, needed a more efficient way to manage influencer marketing for a haircare client while also proving campaign performance. With multiple client accounts to juggle, the team wanted a streamlined workflow and clearer reporting. GRIN’s Creator Management platform helped address these needs.

Using GRIN, Blue Wheel Media streamlined creator communications, campaign activations, payment workflows, and reporting, including email automation, Live URLs, flexible payment tiers, and PayPal integration. The result was more than 130 creator activations, over 165% revenue ROI, and nearly 4 million overall impressions, while saving the team time to scale other client programs.

Blue Wheel Media

Dayna Henninger

Social Media Director