Case Study: Hoo.be boosts weekly outreach 650% and doubles creator acquisitions with GRIN

How an innovative link-in-bio solution partners with creators to drive social proof

Hoo.be is an invite-only link-in-bio platform that helps creators from Tom Brady to J Balvin connect with their audiences; founder Jordan Greenfield built the product to drive organic creator growth and social proof. As Hoo.be scaled, the small team struggled to find creators across platforms, spent excessive time on one-to-one outreach, and lacked simple reporting—so they engaged GRIN for creator management and outreach tools.

GRIN provided a full suite of creator management capabilities (search, outreach automation, and reporting) that let Hoo.be target creators more efficiently and optimize messaging. With GRIN, Hoo.be achieved a 650% increase in weekly outreach, a 200% increase in active creators acquired from outreach, and saved 12+ hours each week while scaling their program and onboarding more creators.

Hoo.be

Jordan Greenfield

Founder and CEO