Case Study: Tentree achieves 13X influencer ROI and scales to 80 influencers with GRIN

How an Eco-Friendly Apparel Brand Used Influencers to Scale

Tentree is an eco-friendly apparel brand on a mission to plant 1 billion trees by 2030 that needed to scale its influencer marketing beyond a small ambassador community. With COVID-19 limiting studio shoots and a one-person marketing team managing roughly 20 influencers via spreadsheets, Tentree turned to the influencer marketing platform GRIN to streamline outreach, rights management, content sourcing, and CRM tasks.

GRIN’s software—especially its lookalike tool and Instagram plugin—helped Tentree find and manage nano and micro influencers, simplify content rights, and repurpose user-generated content. As a result, Tentree scaled from 20 to 80 influencers, generated 800+ pieces of influencer content, drove 1K+ conversions, and achieved a 13X influencer ROI, delivering measurable growth and major time savings for the team.

Tentree

Lindsay Derer

Digital Community Lead