Case Study: MCoBeauty achieves scalable influencer-driven retail growth and international expansion with GRIN

How an Australian beauty brand leverages creators to drive retail and conquer new markets

MCoBeauty, Australia’s leading luxe-for-less, cruelty‑free beauty brand, runs a retail-led influencer program of roughly 15–20 paid campaigns per month with ~300 active creators and 350+ creator-generated content pieces. To organize creator content, simplify shipping to hundreds of creators, track conversions and traffic, and scale the program for international expansion, MCoBeauty adopted GRIN’s Creator Management platform.

GRIN delivered an organized content library, seamless Shopify/ecommerce integrations to fulfill creator orders in a few clicks (eliminating manual packing), bulk affiliate links and discount codes, live reporting dashboards, and custom landing pages. The result: faster fulfillment, consolidated performance data for data‑driven decisions, and the operational scale to sustain 15–20 monthly campaigns across 300+ creators and expand MCoBeauty into new markets with confidence.

MCoBeauty

Nicole Roberts

Influencer and Talent Manager