Case Study: Trifecta Nutrition achieves scalable influencer marketing and massive engagement with GRIN

How a rapidly-growing organic meal delivery brand used GRIN to scale their influencer marketing program

Trifecta Nutrition, the country’s largest organic meal delivery service, turned to GRIN when its athlete-focused influencer program outgrew Google Sheets. As the program expanded beyond 30–40 partners (targeting UFC fighters, bodybuilders and Crossfitters), Trifecta struggled to track content, affiliate links and clickthroughs and to prove influencer ROI to leadership and the board.

By adopting GRIN’s influencer marketing platform, Trifecta centralized tracking, segmentation, reporting, content feed and CRM—aggregating 170+ influencers and 2,000+ pieces of user-generated content while eliminating manual tracking. The switch freed employee time for direct social engagement, enabled rapid repurposing of influencer content into paid ads, and drove dramatically higher engagement—Greg Connolly reports 8–20x industry engagement (about 2,000–4,000 likes and 40–100 comments per post versus ~200–400 for competitors).

Trifecta Nutrition

Greg Connolly

Chief Executive Officer & Founder