Case Study: True Citrus scales to 300+ creator partnerships and boosts response rates by 25% with GRIN

How a multi-channel recruitment strategy helped build a massive roster of high-performing content creators

True Citrus, maker of crystallized citrus mixes like True Lemon, needed to scale its influencer program quickly — moving from working with a handful of creators to a goal of 300 creators in a single quarter. With a two-person team led by Assistant Brand Manager Danny Marken, True Citrus faced challenges in creator discovery, automated outreach, product gifting logistics, and proving ROI, so they turned to GRIN’s Creator Management platform (including the Creator Discovery Suite).

GRIN implemented a multi-channel recruitment and management solution — Curated Lists, Creator Search, Landing Pages, a Web Extension, Social Listening, Email Sequences, ecommerce gifting integration, and real-time ROI tracking — enabling faster discovery, automated outreach, streamlined gifting, and clear performance metrics. The results with GRIN speak for themselves: 300+ new creator partnerships, a 25% increase in creator response rate, and 1,200+ pieces of creator content delivered, while freeing True Citrus to nurture high-performing creators.

True Citrus

Danny Marken

Assistant Brand Manager