Case Study: Organifi achieves higher ROI and 10K+ conversions with GRIN

How a Health-Conscious Superfood Brand Used GRIN to Reboot their Influencer Program

Organifi, a superfood brand focused on health-conscious customers, rebuilt its influencer program after an “open-to-all” approach produced nearly 4,000 low-impact ambassadors and a fractured workflow managed in Excel and an ineffective platform. The team needed better tracking, content submission, influencer research, and reporting to create a more authentic, high-performing ambassador community.

Organifi implemented the GRIN influencer marketing platform—using tools like the Chrome extension, recruit and audience reports, mass email/campaign features, newsletters, and a content hub—to streamline recruiting, track UGC, and prioritize relationship-building. The result: a focused Organifi Collective of ~250 active influencers, 10K+ conversions, 25K+ emails sent, higher ROI and record monthly revenue, and more time freed for one-to-one ambassador engagement thanks to GRIN.

Organifi

Lauren Maxwell

Partnership Manager