Case Study: Schell Games achieves 5–7x ROI and scales YouTube & Twitch influencer community with GRIN

How a gaming & virtual reality brand scaled their Youtube & Twitch influencer community through GRIN

Schell Games, a leading education and entertainment game developer behind titles like I Expect You to Die, needed to scale and standardize its YouTube and Twitch influencer program after years of ad‑hoc key gifting and fragmented tracking. To professionalize discovery, outreach, credibility metrics, and cross‑platform measurement, Schell Games partnered with GRIN and adopted the GRIN influencer marketing platform.

Using GRIN’s 80M‑creator discovery database, integrated email sequences, content library, social listening and engagement metrics, Schell Games centralized creator management, automated content collection and payments, and refined creator selection. GRIN’s solution helped the team launch a selective in‑house program that now achieves a 5–7× average ROI and has driven 1.62M impressions and 68.25k engagements.

Schell Games

Dwayne Waite Jr.

Marketing Manager