Case Study: Freedom Rave Wear achieves 9x influencer growth and ambassador-driven customer acquisition with GRIN

How a Freedom Rave Wear Uses GRIN to Stay Connected With Their Brand Ambassadors

Freedom Rave Wear, a vibrant e-commerce brand selling bold festival and rave apparel, was running its ambassador program on spreadsheets and struggling to manage posts, relationships, and performance as the program grew beyond 50 ambassadors. Needing a single platform that combined relationship management with analytics, Freedom Rave Wear adopted the GRIN influencer marketing platform to better identify, recruit, and nurture micro- and nano-influencer partners.

Using GRIN’s influencer discovery, email outreach integration, and robust tracking/reporting, Freedom Rave Wear streamlined outreach, measured ROI, and repurposed high-performing user-generated content into retargeting campaigns. The results were strong: 9x influencer growth, 3.9K+ pieces of influencer content, about 2.6K tracked conversions, a significant reduction in Facebook top-of-funnel spend, and reported 10–20x returns on campaigns using ambassador content — all achieved through GRIN.

Freedom Rave Wear

Michael Hodgen

Co-Founder