Case Study: MVMT scales influencer marketing and boosts sales with GRIN

How a Fashion & Accessories Ecommerce Brand used GRIN to Get Organized

MVMT, a Los Angeles–based ecommerce brand known for minimalist watches and accessories, struggled to scale its influencer program using spreadsheets and disjointed tools. As the team grew and campaigns spanned Instagram, YouTube and Snapchat, MVMT needed a centralized influencer CRM that tracked communications, ROI, promo codes and integrated with Shopify — a gap they addressed by adopting GRIN’s influencer marketing software.

GRIN implemented a single platform with Shopify integration, unique promo links, affiliate tracking, Google Vision asset organization and access to a 32 million–profile influencer database, centralizing outreach, fulfillment and reporting. The results were measurable: 7X influencer growth, 98% influencer acceptance of campaign briefs, 100,000 affiliate and discount conversions, 39,000 pieces of influencer content created, and MVMT’s team now spends roughly 85–90% of their time working in GRIN.

MVMT

Ethan Frame

Influencer Marketing Director