Case Study: Branch Basics achieves a streamlined, scalable influencer and affiliate program with GRIN

How a DTC cleaning supply brand streamlined their influencer and affiliate marketing program

Branch Basics is a direct-to-consumer non-toxic cleaning product company whose influencer program grew beyond the capacity of its small partnerships team. Jessi Van Blarcom, the partnerships manager, faced low DM response rates with larger creators, time-consuming multitasking across platforms, and an affiliate tool that couldn’t generate Shopify-linked codes—problems that led Branch Basics to adopt GRIN’s influencer marketing platform.

GRIN delivered a full-suite solution—CRM, Chrome Web Extension for discovery, bulk personalized outreach, Shopify-integrated affiliate tracking, and Activations for content management—that let Branch Basics save time and scale. With GRIN, the team now reaches 300–350 new creators monthly, manages 100–150 affiliates and 25 paid partners, repurposes creator content for ads and the website, closely monitors performance, and deepened creator relationships through more strategic engagement.

Branch Basics

Jessi Van Blarcom

Partnerships Manager