Case Study: Creative marketing agency Mari + Gold boosts engagement 4.5x and scales creator partnerships with GRIN

How a Creative Marketing Agency Leverages Niche Influencers for Lasting Results

Mari + Gold is a full-service creative marketing agency focused on hospitality, tourism, and lifestyle that relies heavily on micro-influencers to build brand awareness. Facing an unsustainable manual process, the agency needed better attribution, scaled creator communication, product fulfillment tracking, and comprehensive reporting—so they partnered with GRIN and its Creator Management platform to streamline influencer programs.

GRIN supplied automated email sequences, activations dashboards, an organized content library, Slack notifications, affiliate links, product fulfillment tools, and robust analytics. As a result, Mari + Gold saw a 4.5x increase in engagements, 480+ new creator partnerships (a 27% increase long-term), a 2,000% jump in link clicks, and an 88% average campaign email open+click rate, freeing the team to scale long-term creator relationships and treat every client like their only client with GRIN.

Mari + Gold

Audrey Van Vark

Senior Influencer Manager