Case Study: Highline Wellness achieves 3.04x ROAS and 28% Shopify revenue lift with GRIN

Highline Wellness - Customer Case study

Highline Wellness, a New York City–based CBD oil provider, needed to drive ROI through influencer-driven creative after their Paid Social ad account was disabled. Working with agency MuteSix, they turned to GRIN’s influencer marketing platform — using features like campaign workrooms, influencer search and lookalike search, reporting & dashboards, email sequences, and trackable links — to source talent, manage outreach, and centralize campaign operations.

MuteSix implemented a full-funnel influencer and programmatic strategy managed via GRIN, combining micro (3K–15K) and macro influencers, reusing influencer creative in display ads, and applying lookalike, behavioral, contextual targeting and retargeting. The program produced 300+ influencer content pieces, ~1M impressions, 4,180 conversions and $251,920 in influencer-generated revenue, delivering a 3.04x ROAS, $19.81 CPA, and a 27% increase in Shopify sales volume (28% Shopify revenue increase) in the first two months — all tracked and reported through GRIN.

Highline Wellness

Sarah Grosz

Breaking things