Case Study: City Beauty achieves streamlined influencer management, 28,000+ link conversions & 6.9M+ impressions with GRIN

Female-Led Beauty Brand Uses Innovative Influencer Marketing Approach to Remain on Cutting Edge

City Beauty, a Los Angeles–based, female-led luxury skincare brand, relied on influencer marketing to drive sales and connect with customers but was managing hundreds of creators from a two-person team using spreadsheets. Organization, manual outreach, tracking affiliate links, and lack of time to nurture relationships became major pain points, so City Beauty turned to GRIN’s Creator Management platform to streamline and scale their program.

GRIN implemented a centralized creator communications hub, organized contact lists, influencer analytics, affiliate link and discount code generation, discovery/recruitment tools, and a reporting dashboard, with hands-on onboarding support. As a result, City Beauty grew its Instagram following by more than 35k in the first three years, produced 3,000+ influencer assets, drove 28,000+ link conversions and 6.9M+ impressions in two years, and achieved creator ROIs of up to 200% using GRIN.

City Beauty

Lily Yang

Influencer Marketing Coordinator