Case Study: Tubby Todd achieves scalable, revenue-driving influencer growth with GRIN

Family-focused brand rose to the top of the market managing their brand loyalist with GRIN

Tubby Todd, a fast-growing natural baby-care brand founded by Andrea and Brian Williams, relied on influencer seeding from day one but struggled to scale—tracking gifts, addresses, tax forms and payouts on spreadsheets became unmanageable as the program grew to 400+ influencers. To organize and expand their tiered ambassador and affiliate program, Tubby Todd turned to GRIN’s influencer marketing platform.

GRIN centralized Tubby Todd’s influencer database, streamlined campaign management, automated commission tracking and payouts, and enabled real-time content briefs and repurposing. As a result, Tubby Todd achieved 4K+ code conversions, 5K+ link conversions and $100K+ in conversion revenue (plus 8K+ emails sent in the last 90 days), freed up Andrea’s time to nurture the ambassador community, and scaled more top-tier affiliates using GRIN.

Tubby Todd

Andrea Faulkner Williams

Co-founder & CEO