Case Study: Eternal Water achieves 180% more organic impressions with GRIN

Eternal Water increases organic impressions by 180% with GRIN

Eternal Water, a premium bottled water brand, faced challenges in scaling its influencer marketing program due to a lack of system and structure. With no way to effectively organize hundreds of creators, track engagement, or measure ROI, their "spray and pray" gifting approach was unsustainable. The vendor, GRIN, provided its influencer marketing software to address these issues.

By implementing GRIN's platform, which streamlined communication, managed product fulfillment via a Shopify integration, and organized multiple campaigns, Eternal Water was able to build a highly structured program. This solution enabled them to grow their community of active creators and generate significant results, including over 53 million organic impressions and more than 2,000 pieces of organic content. GRIN provided the necessary tools to scale the program successfully and measure its overall impact.

Eternal Water