Case Study: Esponjabón achieves 120% in-store retail sales growth with GRIN

Esponjabón boosts in-store retail sales by 120% with GRIN

Esponjabón, a brand known for its all-in-one soap sponge, faced the challenge of reigniting and sustaining online passion after the fleeting success of a previous viral moment. They partnered with GRIN and its influencer marketing software to build a consistent, scalable creator program to drive brand awareness and support retail sales.

Using GRIN's platform for curated creator lists, automated outreach, and campaign management, Esponjabón executed a strategic influencer program. The solution from GRIN delivered significant results, including a 120% increase in in-store retail sales, over 12 million video views, and expanded global audience reach.

Esponjabón