Case Study: Cuts Clothing grows brand awareness on TikTok with GRIN

Cuts Clothing - Customer Case Study

Cuts Clothing, a premium men’s apparel brand, partnered with GRIN to solve a content and awareness challenge on TikTok. The team needed a scalable way to grow brand awareness, increase engagement, and create a consistent stream of high-quality creator content without adding heavy internal workload.

Using GRIN’s influencer marketing platform, Cuts Clothing built targeted ambassador programs, managed creator relationships, generated affiliate links, shipped products, and organized campaign briefs and email outreach. GRIN helped Cuts Clothing launch a team of 15 micro-influencers producing 1–2 TikTok videos per month, while also running more than 20 three-month trial partnerships with larger creators, contributing to efficient content production, streamlined tracking, and a reported <$120 CPA target.

Cuts Clothing