Case Study: Baotris achieves 250% social growth and increased conversions with GRIN

Built name recognition for an e-bike startup in a saturated market

Baotris, a growth investor for Shopify brands that partnered with e-bike startup Espin, needed to build name recognition in a crowded market but was hampered by a one-person influencer team, unreliable software, and a lack of attribution and integration. To solve those challenges they adopted GRIN’s Creator Management platform to replace their failing tool and centralize influencer recruitment, tracking, and reporting.

Using GRIN’s influencer search, affiliate links, app integrations (Shopify, Slack) and advanced reporting, Baotris streamlined campaign management for Espin, scaled creator relationships, and improved attribution. From March 2021 to March 2022 GRIN-enabled efforts drove 47 long-term creator partnerships, 57 evergreen YouTube videos and 250% growth across social channels, boosting brand awareness and conversions.

Baotris

Kajal Ford

Director of Operations & Organic Marketing