Case Study: Frenchie Bulldog achieves scalable influencer content and automated Shopify fulfillment with GRIN

Built and scaled an influencer marketing program leveraging product seeding

Frenchie Bulldog is a popular pet lifestyle brand known for its reversible dog harness and colorful apparel. The team needed a faster way to scale influencer-driven content and centrally manage relationships—moving off a color-coded spreadsheet and eliminating hours spent manually creating Shopify orders—so they adopted GRIN’s all-in-one creator management software with Shopify integration.

GRIN centralized communications, automated influencer order fulfillment into Shopify, and enabled in-platform content usage agreements, which saved time and professionalized the program. As a result, Frenchie Bulldog scaled to 170+ influencers, generated 2,000+ pieces of influencer-generated content, consolidated 1,500+ threads of prior communications, and saw improved ROI and readiness to expand internationally thanks to GRIN.

Frenchie Bulldog

Victoria Shanley

Director of Operations & Marketing