Case Study: Buddle achieves full-funnel revenue growth with GRIN

Buddle turns influencer marketing into a $79K IMV engine with GRIN

Buddle Skincare, a brand focused on infant skin health, struggled to scale its nascent influencer marketing program. Their initial process of manually crafting and shipping PR packages was cumbersome and difficult to grow beyond a small group of creators. As their strategy evolved to prioritize sales, they needed a structured system to build a full-funnel creator program. They turned to GRIN's Creator Management platform for a solution.

Using GRIN, Buddle's team could seamlessly organize tiered partnerships, find and reach out to creators at scale, and fulfill product requests efficiently. The platform's analytics also helped identify top-performing strategies. As a result, Buddle's program generated over $79K in Influencer Media Value, 1.85 million impressions, and a $0.05 cost-per-click, establishing influencer marketing as a key revenue driver for the brand.

Buddle