Case Study: Lume Cube achieves 9× influencer growth (50 to 450 ambassadors) with GRIN

A Video Lighting Company Scaled their Influencer Program from 50 to 450 Influencer Ambassadors

Lume Cube, a San Diego–based video lighting company that supplies compact, portable lights to creators and retailers worldwide, relied on influencer marketing from day one but ran into scaling problems. Managing hundreds of inbound requests, vetting creators, coordinating product seeding and deliverables, and tracking communications on Google Sheets became unsustainable, so Lume Cube turned to GRIN’s influencer marketing platform for a more automated, scalable solution.

GRIN implemented automation, a Shopify integration, and its email-finder Chrome plugin to centralize outreach, contracts, deliverables, shipping, and analytics, freeing Lume Cube’s small team to focus on relationship-building and creative collaboration. The results: the ambassador program grew from 50 to 450 (9x) in just over a year, delivered 5,000+ pieces of influencer content, achieved a 6x influencer ROI, and gave Lume Cube clear platform- and product-level performance insights.

Lume Cube

Trevor Farrow

Marketing Manager