Case Study: Esponjabón achieves +120% in-store retail sales with GRIN

How a brand awareness strategy influenced +120% in retail sales

Esponjabon, the all‑in‑one soap sponge brand, needed to reignite online buzz after an earlier TikTok viral moment faded and to drive in‑store retail sales (the brand does not sell direct to consumer). To build a sustained creator program and scale outreach, Esponjabon partnered with GRIN, using GRIN’s all‑in‑one creator marketing platform to find creators, automate outreach, and manage campaigns end‑to‑end.

GRIN’s Curated Lists, Email Sequences, Activations and Reporting Dashboard let Esponjabon recruit the right creators, automate personalized outreach, track shipments and deliverables, and measure performance in real time. In six months GRIN‑powered campaigns delivered 12M+ video views, 1M+ engagements, 1.8M+ IMV and drove +120% in‑store retail sales, including sellouts at multiple retailers and growing international reach.

Esponjabón

Amanda Mejia

International Social Media Strategist