Case Study: Eternal Water achieves 180% organic impression growth with GRIN

How a creator-led brand-awareness play increased organic impressions by 180%

Eternal Water, a premium bottled water brand, faced a fractured, unscalable creator program when Audrey Donaldson became Director of Influencers: a bloated list of ~600 creators, no tracking, little follow-up, and no way to measure ROI. To rebuild and scale the program, Eternal Water selected GRIN as the backbone platform to organize outreach, manage relationships, and operationalize creator-led brand awareness.

Using GRIN’s platform — including email sequencing, Shopify integration for product fulfillment, Activations workflow, and Report Builder — Audrey scaled a one-person program into a 300+ creator community. The GRIN-enabled program drove 53M+ organic impressions (↑180% year over year), 2K+ pieces of organic content (↑86%), 700+ monthly orders fulfilled, and 200+ monthly prospects contacted, while freeing time to focus on long-term creator relationships.

Eternal Water

Audrey Donaldson

Director of Influencers