Case Study: Adina Eden achieves a 2-week creator program launch with GRIN

How a flexible onboarding experience led to quick wins for Adina Eden

Adina Eden, a fashion and fine-jewelry brand carried at Nordstrom, Macy’s, and Bloomingdale’s, needed to launch a creator gifting program quickly while CEO Mayer Mankhatchi was extremely time-constrained and preparing for paternity leave. The team moved from a disparate toolset to GRIN, leveraging GRIN U and the GRIN Community to get a fast, streamlined onboarding without a lengthy setup.

GRIN combined self-guided GRIN U tutorials with hands-on support from onboarding manager Amy, using an expedited onboarding track and daily check-ins to speed implementation. The program sent products to 20 creators within a week and had creator content live and driving buzz by day 15 — fully operational in under two weeks and generating early momentum before Mayer stepped away.

Adina Eden

Mayer Mankhatchi

Chief Executive Officer