Case Study: Buddle achieves a full-funnel, revenue-driving creator program with GRIN

How Buddle turned influencer marketing into a full-funnel revenue machine with GRIN

Buddle, a clinically driven infant skincare brand, struggled to scale a manually run gifting program—Alexis Finnigan was packing and shipping PR kits herself—and needed a more efficient way to grow creator partnerships and shift from awareness to measurable sales. To solve this, Buddle adopted GRIN’s Creator Management platform to professionalize and expand its creator strategy beyond a small gifting cohort.

Using GRIN, Buddle implemented Activations workflows, Curated Lists, the Web Extension, automated outreach, fulfillment tracking and real‑time analytics to scale to hundreds of nano and micro creators and contact 1,000+ creators weekly. In under six months GRIN helped drive 1.85M+ impressions, 570K+ creator video views, $79K+ in IMV and a $0.05 CPC—turning influencer marketing into a full‑funnel revenue driver as Buddle doubles down on affiliates.

Buddle

Alexis Finnigan

Influencer and Social Media Manager