Case Study: Haier Group improves user behavior insights and marketing automation with Gridsum Web Dissector

Understanding User Demand And Behavior With Web Dissector

Haier Group, a leading consumer electronics and home appliances company, needed to better understand user demand and online shopping behavior as it moved into its “internet phase” and advanced its internet strategy. To support this, it turned to Gridsum’s Web Dissector for desktop and mobile internet.

Gridsum implemented Web Dissector to help Haier accurately monitor and analyze website traffic, promotion activities, and individual consumer behavior. The solution improved marketing automation operations, enhanced user experience, and supported Haier in achieving its internet strategy.

Haier Group