Case Study: Shanghai Volkswagen improves ad performance with Gridsum Ad Dissector

Shanghai Volkswagen — Improve Ad Performance with Ad Dissector

Shanghai Volkswagen, the China joint venture of a major automobile manufacturer, needed a better way to track and evaluate the performance of online and offline media campaigns run by its regional dealers. Using Gridsum’s Ad Dissector, the company set out to customize a system that could measure campaign effectiveness and help standardize dealer advertising budgets.

Gridsum implemented Ad Dissector to analyze media spending data and quantitatively assess campaign performance across the dealer network. The solution helped Shanghai Volkswagen provide more targeted feedback to dealers and roll out an optimized advertising strategy, improving ad performance across the network.

Shanghai Volkswagen