Case Study: Nike achieves improved paid search ROI with Gridsum SEM Dissector

Nike — Optimizing Search Engine Marketing with SEM Dissector

Nike, the global sportswear supplier, wanted a better way to manage search engine keyword campaigns across its own website and third-party e-commerce platforms. It used Gridsum’s SEM Dissector to understand how users’ search behavior connected to purchase behavior and to handle its large, frequently updated product inventory more effectively.

With Gridsum’s SEM Dissector, Nike could dynamically aggregate and reorganize search results through virtual category reporting without relying on frequent changes from search engine providers. This helped Nike optimize the path from search to purchase and improve return on investment in paid search channels.

Nike