Case Study: Homeinns Hotel Group improves digital ad attribution and customer loyalty with Gridsum Contribution Dissector

Homeinns Hotel Group - Customer Case Study

Homeinns Hotel Group, China’s leading economy hotel chain, wanted to better understand how its digital media channels influenced hotel bookings and customer behavior. To evaluate the effectiveness of its advertising, Homeinns used Gridsum’s Contribution Dissector attribution model to trace the online paths customers took before choosing a hotel.

With Gridsum’s Contribution Dissector, Homeinns analyzed long-term customer behavior and the sequence of interactions across digital channels to see which combinations drove hotel choice. This helped Homeinns allocate its advertising budget more effectively, capture more potential customers, and increase customer loyalty.