Case Study: Chrysler (China) improves marketing decision-making with Gridsum ADSUITE

Chrysler - Customer Case Study

Chrysler (China), the China joint venture of a global automobile manufacturer, needed a better way to connect marketing and sales data across channels. Gridsum helped Chrysler by providing ADSUITE tools, including Web Dissector, Ad Dissector, and Contribution Dissector, to integrate online and offline customer information.

Using Gridsum’s ADSUITE, Chrysler connected display ad impressions, website visits, online sales leads, and dealer sales data to improve measurement of ad performance and support marketing decisions. The solution enabled Chrysler to better assess campaign results and strengthen its marketing and sales programs.

Chrysler