Case Study: Playrix achieves faster live ops localization and 130+ hours saved with Gridly

Playrix saves 130+ hours a year on live ops localization with Gridly

Playrix, a leading mobile game company, faced challenges with its localization workflow, which relied on manual file exchanges between Google Sheets and the memoQ translation tool. This process was prone to errors, required custom scripts that frequently broke, and could not keep up with the fast-paced, continuous content updates needed for their live games. They turned to the vendor Gridly to implement a more robust solution.

Gridly provided a connected localization platform that automated the workflow between Playrix and their translation vendors. By integrating directly with memoQ, Gridly eliminated manual file handoffs, allowing content to flow seamlessly. This solution saved Playrix over 130 hours per year in manual work and improved localization turnaround times by 30%, enabling them to efficiently manage frequent updates for multiple live games.

Playrix