Case Study: Leading Luxury Retailer achieves expanded customer reach with Grid Dynamics' cross-platform React Native mobile app

Providing an exclusive lifestyle experience with a cross-platform React Native mobile application

Leading Luxury Retailer engaged Grid Dynamics to build a personalized mobile app to deepen relationships with two high-potential customer segments and bring an exclusive, concierge-style shopping experience to iOS (with Android planned). The retailer’s brief called for features like personal styling and editable “looks,” a tailored inspiration feed, in-app messaging with style advisors, appointment booking, and a premium UI — all delivered quickly without sacrificing quality or increasing time-to-market.

Grid Dynamics implemented a cross-platform React Native solution with AWS-powered push notifications, Tealium analytics, Twilio chat, Optimizely feature toggles, Contentful CMS, and App Center/CodePush for rapid deployments. The approach produced reusable components and automated biweekly releases; within weeks the 50,000+ user base received 52k invitations, 1,767 users opened the app at least once, and the client gained faster feature rollout, streamlined content management, and measurable engagement insights thanks to Grid Dynamics’ delivery.