Case Study: Lansinoh achieves 14x ROI and improved Buy Box presence with GreyScout

Lansinoh utilized the GreyScout platform to control unauthorized third-party selling and uncover the sources of supply chain leaks for their market leading baby products

Lansinoh, a global leader in baby care products, faced a challenge with unauthorized third-party sellers on eCommerce channels like Amazon UK. This grey market activity was fueled by supply chain leaks from their own distributors. They chose GreyScout's online brand protection SaaS platform to control this unauthorized selling and uncover the sources of these leaks.

GreyScout provided a highly automated and scalable solution to detect, verify, and enforce against unauthorized sellers. The results were significant, including a 14x return on investment and a 260% improvement in Buy Box percentage for priority SKUs. With a 55%+ voluntary delisting rate, GreyScout enabled Lansinoh to efficiently resolve issues and gain a clear understanding of their supply chain leaks to solve them at the source.

Lansinoh

Anthony Dawe

International E-commerce Manager