Case Study: Roast grows its online community and drives traffic with Grey Alchemy

Roast grows Instagram by 18,000+ followers with Grey Alchemy

The customer, Roast, a well-established Bangkok restaurant, faced the challenge of prolonging its brand maturity and driving traffic to two new branch locations. They enlisted the digital marketing agency Grey Alchemy to help reconnect with existing fans, maintain a vibrant online community, and support this expansion.

Grey Alchemy implemented a comprehensive social media strategy, beginning with a professional setup that included Facebook verification and multi-location pages. They launched targeted awareness ads and fostered community loyalty through creative storytelling and user engagement, highlighting Roast's brand story and reposting user-generated content. This approach successfully garnered over 18,000 new Instagram followers and 300,000+ monthly impressions for Roast.

Roast