Case Study: Physique 57 launches successfully in Thailand with Grey Alchemy

Physique 57 gains 23,000+ Facebook fans in 3 months with Grey Alchemy

Physique 57, a well-established barre workout studio from New York and Los Angeles, faced the challenge of launching its premium fitness brand in Bangkok. The objectives were to introduce the brand to the Thai market and build a community around the new studio. The vendor, Grey Alchemy, was brought on board to execute a comprehensive digital marketing strategy ahead of the launch.

Grey Alchemy implemented a solution focused on social media campaigns, online advertising, and database marketing. They targeted high-net-worth individuals interested in fitness to build awareness and created hype by leveraging the brand's international reputation. The results were significant, including over 23,000 new Facebook fans, 1,100 new Instagram fans, and a collection of 1,000+ highly targeted prospect emails. Grey Alchemy's efforts led to a 38% click-through rate on email campaigns and successfully helped Physique 57 book classes and increase its client base each month.

Physique 57