Case Study: Marriott boosts bookings and brand awareness with Grey Alchemy

Marriott boosts direct bookings 50% with Grey Alchemy

The customer Marriott faced the challenge of launching their new flagship resort in Hua Hin, Thailand, and needed to establish its social media presence to convert a new generation of travelers into customers. The vendor Grey Alchemy was tasked with building awareness among target groups, recruiting social media followers, and boosting direct bookings to rapidly increase room occupancy from the onset.

Grey Alchemy implemented a strategy focused on targeted content marketing and social media advertising to sell the 'Hua Hin getaway dream'. This solution successfully established a vibrant online community and drove direct bookings. The results were significant, with over 55,000 new Facebook fans, 19 million impressions, and a 60% average occupancy rate within the first three months, with 50% of bookings coming directly through the website. Marriott considered the launch a major success due in part to the support from Grey Alchemy.

Marriott