Case Study: Maggie Choo’s boosts revenue and venue traffic with Grey Alchemy’s social media and event marketing

Maggie Choo’s boosts revenue 20% with Grey Alchemy

Maggie Choo's, a Bangkok-based entertainment venue, faced declining business as it struggled to retain the interest of local crowds seeking new experiences and grappled with its geographical location. The vendor, Grey Alchemy, was engaged to revamp its digital marketing and social media presence.

Grey Alchemy fixed Maggie Choo's poor social media targeting by removing irrelevant followers and then promoted its weekly events and unique brand story with a distinct visual identity and tone of voice. They also developed a B2B sales kit to help secure venue bookings. The results included over 20,000 new Facebook fans, 15 million+ impressions, and a 20% increase in overall revenue, with Sunday attendance growing from 60 to 250-300 people.

Maggie Choo’s