Grey Alchemy
22 Case Studies
A Grey Alchemy Case Study
Absolute Yoga, a yoga leader in Southeast Asia with seven branches in Thailand, faced a challenge with low engagement and needed to promote its new Pilates and healthy food delivery services. The company engaged the digital marketing agency Grey Alchemy to boost class attendance, protect its brand, and successfully launch these new ventures.
Grey Alchemy implemented a comprehensive solution including targeted social media advertising, public relations campaigns, and intellectual property protection. The results were significant, with the yoga and pilates Facebook fan base growing from 14,000 to 87,000 and the food service's growing from 2,500 to 45,000 in nine months. Grey Alchemy also achieved an exceptional average organic reach of 35-60% per post and successfully recruited hundreds of new customers through call-to-action campaigns.