Case Study: Universal Studios expands audience reach with Greta Rose Agency

Universal Studios promotes Mark Manson documentary with Greta Rose Agency and a 20M-copy audience

Universal Studios hired Greta Rose Agency (GRA) to handle the social outreach and promotion for a documentary film based on Mark Manson's best-selling book, "The Subtle Art of Not Giving a F*ck." The challenge was to generate excitement for the film and effectively reach new audiences to make the project a success.

Greta Rose Agency implemented a strategy that included securing an exclusive podcast interview for Mark Manson on The Tim Ferriss Show and developing partnerships to promote the film. They also created custom reporting to measure outreach and successfully introduced the film to the untapped Body-Mind-Spirit market. The results pleased both the author and Universal Studios, with GRA delivering impressive outcomes that led to a strong recommendation from the client.

Universal Studios