Case Study: The Secret achieves stronger digital engagement and a refreshed brand presence with Greta Rose Agency

The Secret modernizes its brand website and reaches 30 million book sales with Greta Rose Agency

The Secret, a globally renowned brand based on Rhonda Byrne's book, faced the challenge of launching a major film during the April 2020 pandemic, which forced the cancellation of its planned red-carpet premiere. To overcome this, they hired Greta Rose Agency for social engagement and SEO strategy to pivot the launch to digital and connect with the US Body Mind Spirit audience.

Greta Rose Agency implemented a digital strategy that included an exclusive partnership with goop and a complete website transformation. The agency helped pivot the premiere to on-demand, secured impactful collaborations, and crafted new content to strengthen the brand for a contemporary audience, ultimately driving awareness and sales.

The Secret