Case Study: Oprah achieves a global gratitude media launch with Greta Rose Agency

Oprah grows gratitude video views to 20M+ with Greta Rose Agency

Oprah, in collaboration with filmmaker Louie Schwartzberg, was challenged to produce statistical proof of the global impact of gratitude through the creation of short films, a project supported by a grant. The Greta Rose Agency was engaged to develop the branding, strategy, and marketing for this initiative.

The Greta Rose Agency developed the global Gratitude Revealed brand from scratch, creating its identity, multiple websites, and a comprehensive marketing strategy. The solution far exceeded the grant's requirement of 3.5 million video views, achieving over 20 million views to date. The agency also helped launch a dedicated streaming channel and produced live events, establishing a foundation for a lasting global brand.

Oprah